Abstract
This study aims to determine the effect of product knowledge, brand image, brand trust, and perceived value of purchase intention on Honda PCX motorcycles. This research is survey research. The sample in this study was 120 respondents who were potential users of Honda PCX motorcycles in Bumiayu. The sampling technique is done by the accidental sampling method in February–March 2020. Data collection techniques in this study used a questionnaire. Data analysis techniques using multiple linear regression analysis using the IBM SPSS Statistics 25 program. The results showed that product knowledge, brand image, brand trust, and perceived value have a positive effect on the purchase intention of Honda PCX motorcycles.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
