Abstract
Abstract
 
 This study began with observations during the pre-study of guests staying at the Prince Beach Hotel in Padang. It was found that there were problems with the needs of guests who were not properly met so that guests were dissatisfied, including those who complained about room facilities that were experiencing a lot of damage that were considered less provide comfort for guests. This study aims to analyze the effect of room facilities on guest satisfaction staying at the Prince Beach Hotel Padang. This type of research is classified as quantitative research with a causal associative approach. The study population was individual guests who stayed overnight with an average monthly rate of 1,707 people. The research sample of 95 using purposive sampling technique. Data collection is done by distributing questionnaires using a Likert scale that has been tested for validity and reliability. Data analysis using simple linear regression with SPSS version 16.00. The results showed that: room facilities were classified as good (73.7%), and guest satisfaction was classified as good (61.05%). R square values were obtained (10.3%), and the significance was 0.002 <0.05. This means that the influence of room facilities on guest satisfaction by 10.3% while 89.7% is influenced by other factors.
 
 Keywords: Room Facilities, Guest Satisfaction
Highlights
This study began with observations during the pre-study of guests staying at the Prince Beach Hotel in Padang
It was found that there were problems with the needs of guests who were not properly met so that guests were dissatisfied, including those who complained about room facilities that were experiencing a lot of damage that were considered less provide comfort for guests
This study aims to analyze the effect of room facilities on guest satisfaction staying at the Prince Beach Hotel Padang
Summary
Abstrak Penelitian ini berawal dari hasil observasi pada saat pra penelitian terhadap tamu yang menginap di Hotel Pangeran Beach Padang, ditemukan adanya masalah kebutuhan tamu yang tidak terpenuhi dengan baik sehingga tamu tidak puas, diantaranya adalah tamu mengeluhkan tentang fasilitas kamar yang banyak mengalami kerusakan yang dinilai kurang memberikan kenyamanan bagi tamu. Penelitian ini bertujuan untuk menganalisis pengaruh fasilitas kamar terhadap kepuasan tamu menginap di Hotel Pangeran Beach Padang. Populasi penelitian yaitu tamu individu yang menginap dengan jumlah rata-rata perbulan sebanyak 1.707 orang. Sampel penelitian sebanyak 95 menggunakan teknik purposive sampling. Pengumpulan data dilakukan dengan penyebaran kuesioner menggunakan skala likert yang telah teruji validitas dan reliabilitasnya. Hasil penelitian menunjukkan bahwa: fasilitas kamar tergolong baik (73,7%), dan kepuasan tamu tergolong baik (61,05%). Artinya pengaruh fasilitas kamar terhadap kepuasan tamu menginap sebesar 10,3% sedangkan 89,7% dipengaruhi oleh faktor lain.
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