Abstract
The Influence of Marketing Mix On Customer's Decision To Saving At PT. Bank Muamalat Indonesia Branch Stabat Officer. Asmawarna Sinaga and Anjur Perkasa Alam. Methods of data collection is done through questionnaires distributed to customers at Bank Muamalat KCP Stabat. Samples taken as many as 100 respondents of Bank Muamalat customers with probability sampling technique, the data obtained then processed using SPSS tool version 17 and analysis by using multiple linear regression analysis. This analysis includes reliability test, validity test, multiple linier regression test, hypothesis testing through Ttest, Ftest, and coefficient of determination (R2) and classical assumption test. Ttest results show that Product, Location, Promotion, People have a positive and significant impact on customer's decision to save at Bank Muamalat. While Physical Evidence does not significantly influence the decision of customers to save at Bank Muamalat. Ftest shows that product, location, promotion, person, and physical evidence simultaneously have a significant effect on customer decision to save at Bank Muamalat.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
