Abstract
The development of technology and information in the world is growing very rapidly, giving rise to new media. In today's new media, online media cannot be separated from everyday life, both in communicating and accessing all information. Competition between culinary businesses is getting fiercer, companies will be competing to carry out promotions to market their products. To get consumer buying interest, it can be influenced by consumer lifestyle, brand image of the product and also marketing strategies to attract consumers, one of which is using a foodsgram endorsement. Lifestyle or one's lifestyle can be seen from the behavior, activities and actions taken to obtain or use goods and services, as well as the process of making decisions in life. This study used a sampling method with a purposive sampling technique and used a quantitative method. The purpose of this study was to determine the influence of lifestyle, brand image and foodsgram endorsements on followers of the Kulinerdisolo foodstagram account on buying interest. In this study, all the independent variables are significant and have an effect on the dependent variable, namely buying interest.
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