Influence of Product, Promotion & Brand Image on the Purchase Decision of Polytron AC in Sukarame District

Abstract

The formulation of the problem in this study 1. Is there an influence of product, promotion and brand image on the purchasing decision of Polytron Ac in Sukarami District. 2. Is there an influence of product influence on the purchasing decision of Polytron ac in Sukarami sub-district 3. Is there any influence of promotion on the purchasing decision of polytron ac in Sukarami sub-district 4. Is there an influence of brand image on buying decision of polytron ac in Sukarami sub-district? This type of research is associative. The sample used was 100 residents in the Sukarami sub-district using a purposive sampling technique. The data used in this study are primary and secondary data. The data collection method used is through a questionnaire (questionnaire) and documentation. The data analysis technique used is Multiple Linear Regression Analysis. The results of this study indicate 1. There is an influence of product, promotion and brand image on purchasing decisions for Polytron Ac in Sukarami District. 2. There is an influence of the product on the purchasing decision of Polytron Ac in Sukarami District 3. There is an Influence of Promotion on the Purchase Decision of Polytron Ac in Sukarami District 4. There is an Influence of Brand Image on the Purchase Decision of Polytron Ac in Sukarami District.