Pengaruh Kualitas Produk, Harga dan Distribusi terhadap Volume Penjualan ARB Bakery di Kelurahan Sukmajaya

Abstract

<p>ARB (Original New Flavor) Bakery is a fast-growing business in the food industry <br />sector, especially snacks made from wheat flour. Where this business must <br />always be able to keep up with the changes that occur along with the <br />development of an increasingly advanced business world. Including finding new <br />techniques, as well as ways to be able to increase the sales volume which is the <br />company’s goal. However, on the one hand, the company has not been too <br />focused on the development of marketing such as market research, especially <br />research related to the sale of ARB bread. The purpose of this research is to <br />determine whether product quality, price, and distribution significantly influence <br />the sales volume of ARB (Original New Flavor) Bakery in Sukmajaya urban <br />village. This research was conducted by giving questionnaires to 20 respondents. <br />The research method uses multiple linear regression analysis to determine the <br />effect of independent variables (X) in this case is product quality, price and <br />distribution to the dependent variable (Y) in this case is sales volume with the <br />the help of SPSS version 27.00 software. Based on the results and discussion it can <br />be concluded that simultaneously quality of product, price, and distribution have a <br />positive and significant effect on the sales volume of ARB (Original New Flavor) <br />Bakery in Sukmajaya urban village, it is obtained by the results of testing the <br />the hypothesis that shows the value of f count>f table (10,175>3,246). And the test <br />results partially state that the variables of product quality, price, and distribution<br />have a positive and significant effect on the sales volume of ARB (Original New <br />Flavor) Bakery in Sukmajaya urban village with a value of t count>t table <br />(2,575>2,120). This is evidenced by the results of the f hypothesis test <br />simultaneously and partially of t hypothesis test in data analysis.</p>