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Abstract
This research is conducted to determine effect of service quality and packaging of tourist attraction on visiting decisions and the impact on tourist satisfaction. This study uses a descriptive method with a quantitative approach where the results of this study are expected to provide useful strategic information in the management of the Sonobudoyo State Museum. The sample used in this study was 100 respondents taken based on the tourist population. In the discussion of this study, researchers used multiple regression analysis to determine the effect of independent variables on the dependent variable. The results of the study show simultan that there is a positive and significant influence between the variable quality of service and packaging of tourist attraction to visiting decisions and their impact on tourist satisfaction. The results of the analysis partially have the effect of variable service quality on tourist satisfaction that is not positive and significant.Keywords: Quality of Service, Packaging of Travel Attractions, Decisions Visit, Satisfaction of Travelers.
Highlights
Pariwisata merupakan salah satu sektor penggerak perekonomian Indonesia
This study uses a descriptive method with a quantitative approach where the results of this study are expected to provide useful strategic information in the management of the Sonobudoyo State Museum
The sample used in this study was 100 respondents taken based on the tourist population
Summary
Pada penelitian ini mengunakan analisis regresi berganda, yang bertujuan menerangkan pengaruh langsung dan tak langsung dari seperangkat variabel sebagai variabel penyebab terhadap seperangkat variabel lainnya yang merupakan varibel terikat. Populasi yang digunakan untuk penelitian ini diambil dari pengunjung museum Sonobudoyo yang masuk ke dalam museum dan membeli tiket. Peneliti menggunakan rumus Slovin (1960), dalam Kusmayadi dan Sugiarto (2000) dimana dalam Penelitian ini akan melibatkan respon dari 100 sampel. Peneliti menggunakan Insedental sampling dalam mendapatkan sampel sebagai sumer data. Teknik analisis data yang digunakan adalah 1) analisis deskriptif, analisis tersebut digunakan untuk mendapatkan gambaran penyebaran hasil penelitian berdasarkan variable independent terhadap variable dependent; 2) regresi linier berganda, dilakukan dengan dua tahapan: analisis regresi langsung untuk mengetahui pengaruh kualitas pelayanan dan pengemasan produk wisata terhadap keputusan berkunjung dan Analisis regresi dengan variabel mediasi yang dilakukan dengan tujuan untuk mengetahui pengaruh kualitas pelayanan dan pengemasan produk wisata terhadap kepuasan wisatawan dengan mediasi variabel keputusan berkunjung; 3) uji F; 4) koefisien determinasi; 4) uji F; 5) uji t
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