Abstract
This research aims to data This research aims to determine whether the influence of human resources competence on the level of customer loyalty in the BPRS Harta Insan Karimah branch Karawaci. This type of research is field research with a quantitative approach with 40 respondents. Data that is used is the result of the processing of answers respondents to the questionnaire that was shared by researchers to customers of PT. BPRS Harta Insan Karimah branch Karawaci. The results of this study concluded that the competency of human resources has a positive effect on the level of customer loyalty, as the test result obtained by t Account of 4.886 is greater than the This IE 2.024 (4.886 > 2.024). Based on the test T shows a significant result of 0.000 < 0.05 which means that human resource competence significantly affects the level of customer loyalty. Based on the results the correlation coefficient indicates a strong and positive relationship between the two variables and the result of the coefficient of determination can be known that independent variables describe the dependent variable by 38.6%.
Highlights
This research aims to data This research aims to determine whether the influence of human resources competence on the level of customer loyalty in the Bank Pembiayaan Rakyat Syariah (BPRS) Harta Insan Karimah branch Karawaci
The results of this study concluded that the competency of human resources has a positive effect on the level of customer loyalty, as the test result obtained by t Account of 4.886 is greater than the This IE 2.024 (4.886 > 2.024)
Nasabah yang bekerja sebagai PNS sebanyak 22 orang (55%), Non PNS sebanyak 14 orang (35%) dan mahasiswa sebanyak 4 orang (10%)
Summary
Menurut Sutrisno (2017), secara harfiah kompetensi berasal dari kata competence yang artinya kecakapan, kemampuan, dan wewenang. Kompetensi diartikan sebagai dimensi perilaku keahlian atau keunggulan seorang pemimpin atau staf yang mempunyai keterampilan, pengetahuan, dan perilaku yang baik. Kompetensi adalah suatu kemampuan yang dilandasi oleh keterampilan dan pengetahuan yang didukung oleh sikap kerja serta penerapannya dalam melaksanakan tugas dan pekerjaan di tempat kerja yang mengacu pada persyaratan kerja yang diterapkan. Syariah), attitude and behavior (sikap dan kebiasaan) dan managerial skill (kemampuan memimpin), semua kompetensi tersebut harus dipadukan dengan pengembangan sifat Rasullah SAW yaitu sidiq (jujur), amanah (dapat dipercaya), tabligh (transparan), fathonah (professional). Sikap dan prilaku (attitude and behavior) bagian dari kompetensi sumber daya manusia pegawai bank pun salah satu yang mempengaruhi nasabah loyal (Roman, 2003)
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