Abstract
The study was conducted to test and analyze the partial and simultaneous effect of halal awareness, halal labels, and product ingredients on the decision to repurchase Scarlett Whitening body lotion among Muslim students at the Faculty of Economics and Business, University of Jember. The population is students of the Faculty of Economics and Business, University of Jember who have active undergraduate status and have purchased Scarlett Whitening body lotion . This study determines the number of samples through purposive sampling method totaling 100 samples. By using multiple linear regression analysis method. The results of the t test show that t count on the halal awareness variable is 2.157 with a significance value of 0.034, which means that halal awareness has a significant effect on repurchasing decisions. The results of the t test show that the t count on the halal label variable is 2.051 with a significance value of 0.043, which means that the halal label has a significant effect on repurchasing decisions. The results of the t test show t count on the variable product ingredients 2.392 with a significance value of 0.019, which means that product ingredients have a significant effect on repurchasing decisions. Whereas the results of the F test simultaneously have a significant influence on the decision to repurchase Scarlett Whitening body lotion for Muslim students at the Faculty of Economics and Business, University of Jember.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
