Abstract
This study aims 1) to determine the effect of price on home purchase decisions at Satria Nusantara Housing, Konawe Regency. 2) to determine the effect of the product on the decision to purchase a house at the Satria Nusantara Housing, Konawe Regency. 3) to determine the effect of promotion on home buying decisions at the Satria Nusantara Housing, Konawe Regency. 4) to determine the effect of location on the decision to buy a house at the Satria Nusantara Housing, Konawe Regency. The population used in this study are consumers who buy houses at the Satria Nusantara Housing, Konawe Regency with a total of 67 respondents. The method used in sampling is the Slovin technique formula and the analysis method using multiple linear regression using the SPSS application. The results of this study indicate that the price has a significant effect on the decision to purchase a house at the Satria Nusantara Housing, Konawe Regency. The product has a significant effect on the decision to buy a house at the Satria Nusantara Housing, Konawe Regency. Promotion has a significant effect on home buying decisions at the Satria Nusantara Housing, Konawe Regency. Location has a significant effect on home purchase decisions at the Satria Nusantara Housing, Konawe Regency.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
