Abstract
There is an interesting phenomena recently that the demand of umroh serviceincreases significantly. This increase is caused by the waiting list for Hajj departure which has to wait for a few years later to take place. This makes the society to take an alternative umroh first which doesn't have to wait for too long.This research aims to find out the effect of umroh package price, inflation rate and rupiah exchange for dollar towards Surabaya umroh service demand during 2011-2013 period. This research uses quantitative approach method and multiple linear regression analysis.The result shows that the umroh packageprice, inflation rate, and rupiah exchange for dollar variables simultaneously do not have significant effect towards Surabaya umroh service demand during 2011-2013 period. For addition, simultaneously the umroh package price, inflation rate, and exchange rate variables give negative effect towards Surabaya umroh service demand during 2011-2013 period.Umroh service bureaus especially those which reside in Surabaya need to maintain and improve their performances well in order to provide satisfaction and loyalty of the jamaah to increase the demand of umroh service.
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