Abstract
This study aims to reveal the effect of price and service on consumer satisfaction of Sibinuang railroad transportation in Padang-Pariaman. This study departs from the phenomena associated with passenger dissatisfaction with Sibinuang train services. This research is a type of causative. Causative research aims to analyze the relationship between one variable with another variable or how a variable affects other variables. In this case the effect of price and service on the satisfaction of the passengers of the Sibinuang Train PT. Kereta Api Indonesia (Persero) Regional Division II West Sumatera. The population in this study are people who have used the Sibinuang train service majoring in Padang-Pariaman, PT. Kereta Api Indonesia (Persero) Regional Division II West Sumatera. The data used are primary data obtained through observation, interviews, questionnaires or questionnaires distributed at several stations / shelters that are passed by the train and secondary data obtained from the company. The sampling technique used in this study is a non-probability sampling method with accidental sampling technique .. The analytical method used is multiple regression analysis using SPSS version 21. For hypothesis testing using the F test and the statistical test t with a level of α = 0.05 . The results of this study indicate that 1) the price does not significantly influence the satisfaction of Sibinuang Train passengers PT. Kereta Api Indonesia (Persero) Regional Division II West Sumatera. 2) Service has a significant effect on the satisfaction of Sibinuang Railroad passengers of PT. Kereta Api Indonesia (Persero) Regional Division II West Sumatera.Keywords: price, service, and passenger satisfaction.
Highlights
PENDAHULUAN Seiring dengan perkembangan zaman, dalam era sekarang transportasi merupakan suatu kebutuhan yang tidak dapat dipisahkan dari kehidupan masyarakat dalam menjalankan aktivitasnya sehari-hari
This study aims to reveal the effect of price and service on consumer satisfaction of Sibinuang railroad transportation in Padang-Pariaman
This study departs from the phenomena associated with passenger dissatisfaction with Sibinuang train services
Summary
Forum online yang membahas tentang lokasi stasiun Padang dan stasiun Tabing memperlihatkan beberapa komentar yang disampaikan oleh masyarakat pengunjung website tersebut. Permaslahan yang dialami oleh pengunjung website setelah menggunakan jasa transportasi kereta api sibinuang jurusan Padang-Pariaman PT. Kereta Api Indonesia (Persero) Divisi Regional II Sumatera Barat sebagai berikut; Petugas yang kurang profesional karena melakukan pembicaraan dengan petugas lain pada saat memberikan pelayanan, jumlah tempat duduk pada ruang tunggu kurang mencukupi, sosialisasi yang minim dari petugas, area parkir stasiun kurang memadai, rendahnya profesionalitas petugas dalam melakukan pelaynanan. Kereta Api Indonesia (Persero) menilai menilai minat masyarakat menggunakan jasa transportasi rendah, hal ini dilihat dari rendahnya tingkat antusiasme masrakat dalam kegiatan pengembangan jalur kereta tambahan lainnya di Sumatera Barat. Kereta api merupakan salah satu moda transportasi alternatif selain bus dan mobil angkutan umum yang menghubungkan kota Padang dan kota Pariaman di Sumatera Barat, dengan menggunakan kereta api Sibinuang kelas ekonomi AC setiap harinya. Kereta Api Indonesia (Persero) Divisi Regonal II Sumatera Barat sebagai salah satu peyedia layanan jasa transportasi publik harus mampu memenuhi kebutuhan masyarakat tersebut.
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