Abstract
The advancement of time is followed by the advancement of technology and information that ease mankind to share information, as well as to be used in marketing that now has transformed itself into digital marketing. The real form of technological development is the TikTok application that can be used as a digital marketing medium, which content marketing plays a big role in it and related to brand awareness as well. One of business that partake in the advantage of TikTok is English Academy, an online course product owned by Ruangguru that has a TikTok account under the name of @englishacademy_id. Through qualitative method in a form of literature review, this research aims to determine the effect of @englishacademy_id’s content marketing on its brand awareness, the effectiveness of content marketing and brand awareness, and the effectiveness of using TikTok as a medium used by @englishacademy_id. The result of this research are there is a significant effect between content marketing and brand awareness @englishacademy_id on TikTok, content marketing and brand awareness’ effectiveness are relative, and TikTok is the right medium for @englishacademy_id
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
