Abstract
This study aims to determine how the influence of brand image, advertising and perception on the interest in saving savings simultaneously at Bank Syariah Mandiri KCP Rancaekek. The object of the research is the mabrur savings customer at Bank Syariah Mandiri KCP Rancaekek. While the sampling technique using non-probability sampling with the type of sample is incidental sampling. The results of the study that there is an influence of brand image on the interest in saving savings seen from the results of the analysis of the coefficient of determination with an R square value of 42.4%, there is an influence on the influence of customer deposits with an R square value of 38.3%, there is a perception of customer savings interest with the value of R square is 36.2%. There is a simultaneous influence between branding, advertising and perceptions of interest in saving for mabrur savings at BSM KCP Rancaekek seen from the analysis of the coefficient of determination with an R square value of 49.3%.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
