Abstract
Gelora Mukti Sport still uses a conventional system in managing its products and customers. Conventional system causes inaccuracies in managing data item data, inventory and customer data. Increasig loyalty is done by providing good service. This study aims to increase consumer loyalty through the application of CRM. This study uses waterfall as method of developing system. The stages of the waterfall are analyzing system requirements, making system design, implementing systems, testing and operating and maintaining the system. The form of implementation of CRM applied at Gelora Mukti Sport is by giving discounts on certain days, giving points provided that they will get 10 points for one transaction, points with a certain amount can be exchanged for products or vouchers that have been provided, vouchers can be used to deduct the total amount of payment, and wallet is useful for payment of product orders where the wallet is obtained from refunds and means of criticism to provide criticism or suggestions for the Gelora Mukti Sport store. The application of CRM in this system is expected to be able to improve service so that it impacts on the increase of consumer loyalty.Keyword : Gelora Mukti Sport, operational CRM, Waterfall, loyalty, discounts, vouchers, wallet, web, customers
Highlights
Gelora Mukti Sport still uses a conventional system in managing its products and customers
This study aims to increase consumer loyalty through the application of Customer Relationship Management (CRM)
The form of implementation of CRM applied at Gelora Mukti Sport is by giving discounts on certain days, giving points provided that they will get 10 points for one transaction, points with a certain amount can be exchanged for products or vouchers that have been provided, vouchers can be used to deduct the total amount of payment, and wallet is useful for payment of product orders where the wallet is obtained from refunds and means of criticism to provide criticism or suggestions for the Gelora Mukti Sport store
Summary
Skripsi adalah mata kuliah terakhir yang ditempuh mahasiswa sebelum Persaingan usaha yang ketat pada saat ini mengharuskan perusahaan untuk berfokus pada pemenuhan kebutuhan yang diinginkan oleh konsumen. Untuk itu diperlukan implementasi CRM dalam sistem informasi berbasis Web pada toko Gelora Mukti Sport. Waterfall adalah proses pengembangan perangkat lunak yang pelaksanaan prosesnya dilakukan dengan berurutan, mulai dari level kebutuhan sistem lalu menuju ke tahap analisis, desain, coding, testing/Verification, dan maintenance. 1. Requirement Analysis and Definition Pada tahap ini dilakukan pengumpulan data dan informasi terkait dengan kebutuhan sistem informasi dan pengguna yang akan dibangun. 2. System and Software Design Pada tahap ini akan dilakukan penggambaran diagram – diagram dan komponen – komponen yang mewakili proses bisnis di Gelora Mukti Sport. Pada tahap ini dilakukan penulisan kode program dengan bahasa pemrograman PHP dan MySQL sebagai basis datanya serta akan menerapkan CRM. Pada tahap ini akan dilakukan pengujian pada sistem, pengujian yang dilakukan adalah pengujian white box dan black box
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