Pendular Design. Connections Between Design and Mature Industries

Abstract

Industries change and mature. The object of this study was to identify design in these circumstances. Mainly because featuring design in the maturity phase of the industry life cycle is part of a limited and diffuse knowledge. It is believed that Design may be affected and limited by the maturity of the industry; also, possible ways of breaking this limiting logic is also considered. To study the theme, an integrative approach was used, and a bibliographic review in design management, strategic design and business management was done. The Design Science Research methods and a case study of the textile industry were also adopted. Thus, a theoretical and conceptual framework about the relationship between design and mature industry was built; five paradigms on industry maturity were proposed; and, finally, Design was featured using an analogy with the displacement logic of a pendulum, highlighting restraining, and driving forces.