Abstract
Communicative training of future service workers is a wide field for pedagogical research in the field of vocational (vocational) education. This is especially true of the training of a hairdresser - a master whose work involves close physical and emotional contact with clients and requires him to be able to build confidence, to act in each case not only technically but also psychologically competent.
 The article argues for the need to form in the context of professional training of the future specialist in the field of services of his communication skills. The principles of professional interaction of the future hairdresser are formulated, which, according to the author, are the basis of productive business communication (tolerance, integrity, balance of business and personality-oriented communication, priority of client interests, cooperation and compromise, objective self-esteem). The importance of educational modeling of communicative situations as a method of adjusting the individual communicative style of the future service worker is revealed. This ability must be formed over the years, based, in particular, on the possibilities of educational modeling. We see the development of its content and methodological support as an actual direction of our further research.
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