Abstract
The development of digital technologies is a modern challenge that has changed the world's economic processes, infrastructure, and business environment. Today, everyone uses e-business services in Georgia, and therefore the digital business environment consists of people with different backgrounds, education levels, views, and values. The development of digital technologies and the electronic market led to the emergence of new business models, contributed to the sustainability of the business environment, the creation of a digital economy, business dynamism, and increased competitiveness.The paper aims to study the peculiarities of the digital business environment in Georgia and determine the possibilities for its improvement.The research conducted within the given topic revealed that the development of private sector online service organizations in Georgia is conditioned by the growing segment of Internet users, global competitiveness, flexibility, and the production/presentation of products/services corresponding to global market requirements.The article discusses the features of the digital business environment in Georgia today, the main challenges, and opportunities for its improvement.
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