Peculiarities of intangible assets management in food industry organizations

Abstract

Under the market management of intangible assets, we propose to under- stand a set of actions and measures for effective planning, organization and control of formation, development and use of such assets of the enterprise The management of intangible assets is closely related to the identification and disclosure of their value and the economic benefits that they bring (in the form of additional cash or cost savings). Intangible asset markets allow businesses to diversify their business and expand their brand presence into new product categories. In addition, intangible asset markets allow businesses to access new competencies and create additional sources of revenue without heavy development or R&D inputs. Brands (trademark rights), like patents, are increasingly being licensed, bought and sold nationally and internationally, yet the economic role of such assets is underestimated.