Abstract
The contemporary world market abounds in companies varying in their competitive behaviour which represents their objectives and specific activity. The article shows that among various types of economic activity connected with digitalization as the most important trend of economic development a special place belongs to high technology, and market conditions are determined by businesses which make use of such technologies. As a rule, these businesses have the best performance and take top positions of the ratings based on a wide range of parameters. The authors assume that use of artificial intelligence gradually becomes a significant factor determining a company’s success at the world market. They have also found out that market entities show the tendency to use different platforms in their business activities more frequently. Major market players take interest in external innovation purchasing it at the market or interacting with other companies and even competitors. They also are interested in processing and analyzing big data and internet of things (IoT). The authors point out that demand for business incubators tends to grow as well. They have analyzed the inner changes at different stages of development of Google and the corresponding changes of competitive behaviour pattern at the corresponding markets and defined major factors which influence stable position of the company at the market. Intellectualization of economic activity of business can be considered as ambivalent: on the one hand, companies’ more frequent exploration of digital economics becomes an essential part of their successful competitive behaviour at the market, and on the other hand it appears to be the factor which effects the development of exterritorial buseness environment connected with the world processes and formation of geoeconomic space.
Highlights
The contemporary world market abounds in companies varying in their competitive behaviour which represents their objectives and specific activity
Intellectualization of economic activity of business can be considered as ambivalent: on the one hand, companies’ more frequent exploration of digital economics becomes an essential part of their successful competitive behaviour at the market, and on the other hand it appears to be the factor which effects the development of exterritorial buseness environment connected with the world processes and formation of geoeconomic space
Ringel M., Baeza R., Spira M., Grassl F., Kennedy D., Manly J
Summary
Национальный исследовательский университет «Высшая школа экономики», 101000, Москва, ул. На современном мировом рынке действуют множество компаний, отличающиеся разнообразным конкурентным поведением, отражающим их цели и специфику деятельности. Что среди различных видов экономической деятельности, тесно связанной с важнейшей тенденцией развития экономики – цифровизацией, особо выделяются наукоемкая, и компании, активно использующие наукоемкие технологии, все чаще определяют состояние рынка. Авторы делают вывод о том, что использование искусственного интеллекта становится все более важным фактором, определяющим успех компании на мировом рынке. Отмечена двойственность процессов интеллектуализации хозяйственной деятельности компаний: с одной стороны расширение использования компаниями возможностей цифровой экономики становится важнейшей составляющей их успешного конкурентного поведения на рынке, а с другой – фактором, оказывающим воздействие на развитие экстерриториальной цифровой среды бизнеса сопряженной с общемировыми процессами и формированием геоэкономического пространства. National Research University Higher School of Economics, 20 Myasnitskaya Str., Moscow 101000, Russia
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