Patterns of conflict speech and young adult feminist identity construction on Tumblr

Abstract

Abstract Interactions on social media platforms are becoming increasingly relevant from an identity construction perspective. Conflict speech, in particular, is a form of interaction that is especially common in online spaces and constructs identity through polarization, strengthening the in-group while excluding the out-group. The young adult feminist identity has established a strong presence in online spaces, specifically the microblogging platform Tumblr. This study seeks to analyze the role of conflict speech in young adult feminist identity construction through focusing on recontextualization of comments and name-calling strategies. Within this analysis, it is possible to determine the importance of conflict speech as it strengthens the collective feminist identity while allowing those in the in-group to exclude and dismiss conflictual comments stemming from those in the out-group.