Abstract
This is the second part of a two-part paper which investigates patronage choice behavior in apparel shopping. Part II illustrates how a conventional patronage model can be tested and extended Part of Darden's (1980) Patronage Model of Consumer Behavior was investigated by utilizing regression analyses. In addition to the five direct linkages Darden proposed, this study identified two more direct linkages: (a) shopping orientations -> store attributes -> patronage behavior and (b) information sources -> shopping orientations -> store attributes. Based on these results, a revised apparel retail patronage behavior model was developed
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
