Abstract
This paper aims to examine influences of shopping orientation and store attributes on store patronage behaviour of selected shoppers who were conveniently drawn from amongst selected shopping malls of the selected cities of the Gujarat State, India. This empirical descriptive research study is based on responses of 1500 Shoppers who were conveniently drawn to collect primary data with the help of structured questionnaire aimed at identification and evaluation of crucial dimensions relating to shoppers’ patronage behaviour. An attempt is made to develop a Path Analysis Model to study and showcase the linkages between shopping orientation, store attributes and store patronage behaviour of selected shoppers who were conveniently drawn from amongst selected shopping malls of the selected cities of the Gujarat State, India. This research study in light of its findings suggests that the retailers need to effectively offer and maintain the store attributes to drive store traffic and enhance patronage intention.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
