Patriotic Agenda in the Information Flows of Russian Universities: Key Areas of Efficiency Improvement

Abstract

The article presents the results of an empirical study of the patriotic agenda in the information flows of the largest Russian universities. The relevance of the study is determined by the set of global socio-political challenges facing the state at the current stage of development. Based on modern methods and tools of social media analytics, the authors determine the basic characteristics of thematic information flows in social media and make a comprehensive assessment of their effectiveness in interacting with target groups of students. Based on the results of the study the authors differentiate contexts and discourses regarding the level of engagement and personal involvement of young people in patriotic activities, as well as achievement practical results in such work. The main directions for improving the information work of higher educational institutions as subjects of formation and promotion of patriotic information flows in the new media should be focused on systemic activities that simultaneously consider the current external contexts and the needs of student youth.