Abstract
Agro-tourism in the Republic of Serbia represents an increasingly significant sector of rural development, blending agriculture and tourism into an appealing whole. The aim of this study is to identify and quantify the factors significantly contributing to the development of agro-tourism, taking into account the role of community and government support, economic benefits, environmental and social impacts, as well as infrastructure and safety. The results indicate that community and government support crucially influence agro-tourism development, while economic benefits and environmental and social impacts have a smaller but positive influence. Infrastructure and safety show the least impact. This study is significant as it provides empirical evidence on factors contributing to agro-tourism development, enabling decision-makers, practitioners, and communities to strategically enhance and support the growth of this sector. The innovation of the study lies in its comprehensive approach, integrating multidimensional analysis of the impacts of various factors on agro-tourism development, which has not been extensively explored before, thus offering new insights and guidelines for more effective policies and practices in this field.
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