Passive and Active: The Realistic Choice of Mainstream Media in the Era of Convergence Media——Taking Central Radio and Television Station as an Example

Abstract

Nowadays, many traditional media have encountered new problems in the development of the convergent media era, which are closely related to their own media characteristics and the trend of the times. If we want to find greater possibilities in the development of media in the new era, we need to actively adapt to the development trend of media. Giving full play to its own integration advantages, improving the quality of media products, and increasing integration with other media are the keys to successfully becoming widely known in the era of media integration.