Pasraman Branding: Tantangan Dan Strategi

Abstract

Branding in the world of education is very necessary to be able to distinguish one school from another and to show the advantages of the school itself. The world of education today is not only aimed at creating a young generation who is ready to enter the world of work but also aims to sell a product. It is undeniable that currently education is also a very profitable business, this can be seen by the existence of private schools, course institutions and so on which charge very high costs and then earn very large profits. Pasraman formal as a school based on Hindu religious education must be able to compete with other schools. Formal Pasraman provides various educational facilities at free of charge. Although formal pasraman provides free education, many people do not want to send their children to formal pasraman. Therefore, to be able to attract the interest of the community, formal pasraman must have branding to be able to compete with other schools. Formal Pasraman must be able to develop quality so that a mature strategy is needed. One of them is the boarding school must be able to create a branding for the school which can then attract the interest of parents to send their children to the boarding school. Large schools can be seen from the number of students and the quality of their graduates. To be able to create a school with the best graduates, the formal pasraman must have students. What can be done by formal pasramans to attract students' interest in attending pasramans is to create contemporary branding by utilizing current digital technology.