Pasar Tradsional Busalangga Sebagai Representasi Kebertahanan Ekonomi Lokal Masyarakat Rote Ndao, Nusa

Abstract

Traditional markets are generally muddy, dirty, and physical conditions are the same, like traditional markets on Rote Ndao island, there are 24 traditional markets. The Busalangga traditional market is located in North West Rote and is open on Wednesday and Saturday. Busalangga traditional market is the center of the economy in Rote Ndao. The Busalangga traditional market is not only the center of economic activity, but also describes the social relations of the Rote Ndao community. With this the formulation of the problem in this study is (a) how is the local economy of the Rote Ndao community in the Busalangga traditional market (b) why is the Busalangga traditional market as a representation of the survival of the local economy. The theory used in this research is Serge Moscovici representation theory and network theory from Van Zanden which examines the depiction of the local economy and the network in the Busalangga traditional market. The concept used by researchers in this study is representation, survival, local economy, traditional market, and the community of Rote Ndao. This research is an ethnographic research with a qualitative approach accompanied by data collection techniques through observation, interviews, and literature studies. The results of this study show that the traditional market of Busalangga can meet the needs of society both economically, socially and culturally. The traditional market of Busalangga is the place for the local economy to be formed from a network. The Busalangga traditional market can survive through its local economic role in forming these networks, so that they can be consumed by the Rote Ndao people. Because of that, the local economy in the Busalangga traditional market can survive and exist in the Rote Ndao community.