Party Competition on the Internet in the United States and Britain

Abstract

This article examines the prominence of Web sites of major and minor parties in the United States and the United Kingdom, comparing features such as search capabilities, membership forms, information on party organization and issues, characteristics of graphics, and currency of updates as well as their relative quality and sophistication.We also look at the prominence of major and minor parties in newspapers and magazines and in various search engines and sites for political junkies. We find that minor parties have a greater presence on the Web in the United Kingdom than in the United States, but even so, the sites of major parties in both countries are more prominent and sophisticated than those of minor parties, and major parties generally receive more media coverage than minor parties, both on-line and off-line.The data suggest that the established interests dominating most of the communications, transactions, elections, and political processes of advanced industrialized countries are extending their influence to these processes in cyberspace.