Abstract

Thirty-five years ago, V. 0. Key (1949: 183-204) ably surveyed the Arkansas political landscape. Since then, a number of observers have assessed subsequent developments (see Drummond, 1957; Yates, 1972; Ranchino, 1972; Bonds, 1974; Bass & DeVries, 1976: 87-106; Johnston, 1981; Johnston, 1983; and Lamis, forthcoming). This present consideration of parties and campaigns in contemporary Arkansas politics approaches the subject from three perspectives. The first associates shifting statewide electoral patterns since Key wrote with changes in the character of the state political party organizations he described. The second details the selection, tenure, and activity of the leaders of these organizations since 1970. The third addresses modern directions in campaign style and practice, with special reference to the role and status of party organization in the conduct of election campaigns. Major data sources include the above-mentioned analyses, contemporaneous journalistic accounts, and personal interviews with several party and campaign organization notables.

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