Paradoxical Luxury in the Sint Maarten’s Property Market

Abstract

This article outlines the concept of ‘paradoxical luxury’ derived through an ethnographic exploration of Sint Maarten’s high-end real estate market. Classic works analyzed luxury goods as markers of status and their consumption playing a role in reinforcing social stratification. More recent work points to the allure of luxury consumption as predicated upon references to heritage, tradition, durability, and quality as selling points while also serving older functions of display and stratification. The luxury concept has also been influenced by more recent concerns among consumers about issues such as sustainability. This study, however, reveals a luxury real estate market through which the ability to display status remains unclear as well as lacking key defining elements of luxury such as heritage and quality. Further, the cycle of repeated destruction of these properties due to seasonal hurricanes present a form of luxury that challenges the traditional views of the concept. As such, the marketed exclusivity and perceived value of properties are directly confronted by their vulnerability to natural disasters, sub-standard building quality and inferior local infrastructure, as well as lax regulatory framework. The concept of paradoxical luxury underscores the contradictory nature of luxury in this setting.