Abstract

In e-commerce, Industry 4.0 is all about combining analytics, artificial intelligence, and machine learning to simplify procedures and enable product quality review. In addition, the importance of anticipating client behavior in the context of e-commerce is growing as individuals migrate from visiting physical businesses to shopping online. By providing a more personalized purchasing experience, it can increase consumer satisfaction and sales, leading to improved conversion rates and competitive advantage. Using data from e-commerce platforms such as Flipkart and Amazon, it is possible to build models for forecasting customer behavior. This study examines machine learning techniques for product quality prediction and gives an insight into the performance differences of machine learning-based models by doing descriptive data analysis and training each model separately on three datasets viz Mobile, Health Equipments, and Book Datasets. Support Vector Machine, Nave Bayes, k-Nearest Neighbors, Random Forest, and Random Tree were the machine learning methods utilized in this work. The results indicate that a Support Vector Machine Model provides the greatest fit for the prediction task, with the best performance, reasonable latency, comprehensibility, and resilience for the first two datasets, but Random Forest provides the highest performance for the Book dataset.

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