Panel Analysis of Feedback-Seeking Patterns in Face-to-Face, Computer-Mediated, and Computer-Generated Communication Environments

Abstract

This study extends 1993 work by Ang, et al. and provides a temporal assessment of feedback sign and feedback communication environments on feedback-seeking behavior of 72 subjects. Analysis indicated that positive feedback engendered greater subsequent seeking than negative feedback. Subjects in both computer-mediated and computer-generated feedback environments were more willing to seek feedback on the next immediate opportunity than to defer seeking to later occasions. In contrast, subjects in the face-to-face environment were more reticent in seeking feedback on the next available opportunity, preferring either to delay it to later occasions or not to seek feedback. We discuss the results in the context of face-loss costs and public-image implications of feedback-seeking behavior.