Pandemia COVID-19 w strategiach komunikowania w mediach społecznościowych głównych kandydatów w wyborach prezydenckich w Polsce w 2020 roku

Abstract

The presidential campaign in Poland in 2020 took place during the first wave of the COVID-19 pandemic. The aim of the article is to try to answer the question to what extent the pandemic problem was exposed in candidates’ entries in social media. The subject of the research were messages published on Facebook and Twitter. Particular attention was paid to the content disseminated by Andrzej Duda and Rafał Trzaskowski. The main methods used in the research were content analysis and secondary analysis of existing data. The research proved that the candidates became campaigners like the previous ones, clearly emphasizing the important role of reports from direct meetings with voters. The pandemic thread, especially at the end of the campaign, was only incidentally mentioned in the messages.