Pait at Paet (Pain and Chisel): The Struggles and Victories of a Santo Maker

Abstract

Religious arts and crafts are culturally and spiritually relevant for many, leading to an interest for deeper understanding. The emergence of religious carving industries is essential to exploring this field. However, there has been limited research on people who decided to pursue this line of work. This study then aimed to provide a thorough understanding of the experience of individuals who start their own religious carving business. Using a case study design, results of the study provided in-depth account of the journey of individuals who start their own religious carving business which also included their motivations, difficulties, approaches, and coping techniques. Individuals in this venture can work toward achieving both personal and professional well-being by understanding the complex relationship between familial and entrepreneurial roles, addressing the challenges encountered, and putting into practice effective marketing and coping mechanisms.