Packaging Design of “Good Cup” Based on Visual Elements of Yao Ethnic Group

Abstract

With the rapid development of globalization and technology, the inheritance and protection of intangible culture are attracting more and more attention, however, there are fault phenomena existing in the culture of Yao ethnic group. In order to further protect the excellent traditional culture of Yao minority and deeply excavate the Yao’s characteristics, supported by long cultural environment of Yao minority in Jianghua, based on the theory of semiotics and chromatic, this paper aims to make extraction and design of Yao’s long drum design, extracting Yao’s long drum cultural elements and clothing elements then applying in the packaging design of “GOOD CUP”. The development trend of product packaging design on the creative cultural products of Yao minority is analyzed rationally and discussed deeply, so as to boost the innovation of the Yao minority’s traditional creative design and cultural connotation of expression, popularizing Yao’s long drum culture, establishing cultural confidence, and contributing to the local economic development.