Abstract

This is a snapshot of how one school handles the challenge of package design. The work comes from students at the University of Cincinnati. Professor Joseph Bottoni explains that the goals of the concise 10‐week assignment are to develop a package with a strong retail presence—clearly conveying content; reaching consumers emotionally, as well as rationally; and responsibly conserving resources. The outcomes are imaginative and diverse.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.