Overview of Search Engine Optimization

Abstract

Search Engine Optimization aims to draw the greatest amount of traffic possible to a website by bringing it to the top of a search engine's results. Search engine optimization is used by businesses and individuals to maximize the visibility of their websites and content in order to boost traffic and therefore business. Search engine optimization involves a number of adjustments to the HTML of individual Web pages to achieve a high search engine ranking. Search engine optimization is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages.