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Abstract
AbstractEnterprise strategic orientations influence environmental management, and external environmental characteristics moderate this relationship. Enterprise strategic orientations include policy orientation and market orientation, and external environmental characteristics contain system integrity and industrial competitiveness. Both the policy factors and market factors are important considerations for an enterprise's strategic choice and environmental management activities. System integrity shows no significant negative regulating function on the policy orientation of environmental management relationships, while industrial competitiveness plays a remarkably positive regulating role in the market orientation environmental management.
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