Overview and current status of Zainichi Korean magazines in Japan in an era of cultural pluralism: focusing on developments from 1980 to the present

Abstract

ABSTRACT This paper gives an overview of Zainichi Korean magazines (magazines published by ethnic Koreans living in Japan) from 1980 to the present and examines the directions of major magazines. Zainichi Korean magazines started mostly as outlets for the ethnic Korean community in Japan in the political environment of the 1940s and 50s. Faced with factors such as the division of their Korean homeland and the suppression of Koreans in Japanese society until the 1960s and 1970s, they developed towards conveying a unified voice for the ethnic Korean community in Japan. In the 1980s, the third generation came to account for the majority in the population of the ethnic Korean community in Japan, and their perceptions of the Korean community in Japan, their homeland (Korea), and Japan were different from those of the older generation. The role and stature of Zainichi Korean magazines began to be undermined as an increasing share of the younger generation no longer expected an answer to the question of which source ethnic Koreans in Japan could rely on, now that the age of a collective consciousness had passed. The dwindling role of the Zainichi Korean magazine as an outlet for a collective consciousness was an inevitable trend. As if proving this, in the 1990s Zainichi Korean magazines rapidly lost their cultural dominance in all areas, including literature, politics, history, and popular culture. Since the 2000s, the market for Zainichi Korean magazines has generally been on the decline. Not only is the launch of new magazines dropping rapidly, but they can hardly be said to function as a public forum that can unite the entire Zainichi Korean community. As the specialized nature of the “Zainichi” Korean media is no longer appealing not only to the younger generations but also the older generations, the drift towards breaking away from the Zainichi Korean media is already a fait accompli. Notwithstanding this, many of the Zainichi Korean magazines are still looking for new roles to play in the midst of a changing environment for the Zainichi Korean community, and the future of Zainichi Korean magazines will depend on their decisions.