Overtourism in Indian cities: a case study of Nainital

Abstract

PurposeThis study aims to address the issue of overtourism, its causes and impacts and propose a strategy based on a theoretical overtourism matrix to be applied to the Nainital city.Design/methodology/approachReports on rules and regulations from government authorities, court orders and newspaper reports were studied to understand the severity of overtourism. Focus interviews were undertaken, and monthly tourist arrival data for 13 years is analysed to gauge the levels of overtourism.FindingsThe study identifies the factors such as communication gaps, lack of stakeholders’ participation and non-availability of the tourism development plan as the primary reasons for the absence of sustainable overtourism solution. The study finds the extent of overtourism and its adverse effects on Nainital and underlines the need for policy interventions and optimal management of resources. The findings of this study highlight the need for sustainable long-term strategies.Research limitations/implicationsOvertourism can be understood and analysed in a better way with more granular data level.Practical implicationsThe strategies presented can be applied at the policy level in the small- and mid-sized cities that are on hills or near the waterbody-side and experience mostly day and budget travellers. The understanding of resident–tourist interaction and impacts will help in preparing a better sustainable tourism development plan. The practical strategies of overtourism issues may be implemented for tourism experience and development.Originality/valueThis study investigates, for the first time, the impact of overtourism and offers strategies for an Indian city. This study will help tourism managers in developing policies for sustainable tourism development of hill cities or waterbody-side in India.