Overcoming the Early Entrant Advantage: The Role of Alignable and Nonalignable Differences

Shi Zhang,Arthur B Markman

doi:10.2307/3152161

Overcoming the Early Entrant Advantage: The Role of Alignable and Nonalignable Differences

Shi Zhang, Arthur B Markman

https://doi.org/10.2307/3152161

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Journal: Journal of Marketing Research	Publication Date: Nov 1, 1998
Citations: 182

Affiliation: Anderson University - South Carolina, The University of Texas at Austin

#Nonalignable Differences #Entrant's Performance #Late Entrants #Early Entrant #Prior Research #Entrant Advantage

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Prior research has focused on early entrant advantage rather than on theories that explain and predict how late entrants can surpass the early entrant's performance. In this research, the authors p...

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Overcoming the Early Entrant Advantage: The Role of Alignable and Nonalignable Differences