Abstract
Sport has always been a means of development, systematically reducing ethnic, social, and cultural differences among peoples, offering a vision of community and of shared ethical values that preceded economic and market globalisation by many centuries. European sports business models are very different from US models. In general, European sport still operates with partial and limited business models, with horizons nowhere near the opportunities and restrictions offered by globalisation, and with management skills that concentrate mainly on the match. Effective evolution of sport depends mainly on the organisations that manage it, and specifically on the core competences needed to operate in a modern, multibusiness sector such as sport in global markets.
Highlights
Sport has always been a means of development, systematically reducing ethnic, social, and cultural differences among peoples, offering a vision of community and of shared ethical values that preceded economic and market globalisation by many centuries
European sport still operates with partial and limited business models, with horizons nowhere near the opportunities and restrictions offered by globalisation, and with management skills that concentrate mainly on the match
Effective evolution of sport depends mainly on the organisations that manage it, and on the core competences needed to operate in a modern, multibusiness sector such as sport in global markets
Summary
Sport has always been a means of development, systematically reducing ethnic, social, and cultural differences among peoples, offering a vision of community and of shared ethical values that preceded economic and market globalisation by many centuries. Sport’s unrestrained growth in popularity means that many sports (especially those with huge numbers of athletes and fans, and massive sponsorships) have to deal with economic laws and with rules of competitive conduct by implementing specific sport management systems. □ The World Football Championships held in Japan and in Korea were watched by 28.8 billion TV viewers in 200 countries. Brondoni Silvio M., Cherubini Sergio, Ouverture de ‘Sport Management and Global Markets’, Symphonya.
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