THE EUROPEAN SPORT MODELS MANAGEMENT IN THE EUROPEAN UNION COUNTRIES EUROPEAN UNION

Abstract

The relevance of the European model modern sports management development in the European Union countries today is a factor in the competitiveness and sports survival in crisis and instability conditions. A document published by the Commission in 1998 highlighted that the traditional sport organization model in Europe had undergone major changes since the 1980s, leading to a gradual alignment of its high level with commercial interests and a reconceptualization around spectator sport. The goal of the European model formation in modern sports management should be the changes that will occur in the European Union countries, to promote the development of an atmosphere to competitiveness and self-realization of a person in the sports world. The European modern sports management model in the European Union countries combines all the sports management resources – administrative, economic, cultural, social, technological, which contribute to the model formation as a single integral sports development project. The purpose of the research is to investigate the theoretical and practical aspects of the European model in modern sports management in the European Union countries. Research objectives: 1) to reveal the pyramidal European sports structure; 2) determine the directions of European sports model formation; 3) justify the approaches and principles to the formation of the European sports model; 4) identify the priorities of the European sports model in modern society. Setting the goal led to the use of the following methods and techniques. The following methods are used to study the theoretical and practical aspects of the European modern sports management model in the European Union countries: 1) institutional – for the organization of institutes of the European dimension of sports and their organization at the level of the national state; 2) axiological – to measure the values of European sports and their transformation in sports organizations; 3) structural and functional – identifying the functions of sport organization leaders and their implementation for the transformation of the modern sport dimension; 4) behavioral – identifying the behavioral motives of sports managers and their relationships with subordinates to the organizing feedback purpose; 5) systemic – arrangement of separate sports organizations into a single entity that creates a system. It has been proven that “European sport” is a symbolic, political and scientific construction that gives practical results. European sports activity (through the sports movement), the harmonization work of European institutions, transnational sports exchanges, the circulation of European professional athletes and the sports media work created not only a community of European thought about sports, but also a certain vision of the European and its mental map territory. The practical significance of the study is that the European Union contributes to the European sports promotion, taking into account its specificity, structure, social and educational function.