Abstract
Based on the framework of rooted theory analysis,the key elements and theoretical logic of market adaptability of outdoor leisure sports industry are deeply studied.The research finds that the logic generation of market adaptability is a dynamic,continuous and systematic process,which involves the interaction and influence between structural elements, process elements and result elements. Structural elements,such as policy environment,industrial base, resource endowment and technological innovation of digital transformation,act on key elements such as process element market monitoring and positioning,marketing strategy,talent cultivation and risk management,consumer behavior analysis and service strategy, etc.To further promote the formation of outcome elements such as the expansion of market share,the improvement of customer satisfaction, the deepening of industrial integration and innovation,and the expansion of international cooperation.This "structure-process-result" three-dimensional theoretical analysis framework provides theoretical support and practical guidance for the market adaptability of outdoor leisure sports industry in terms of market positioning,resource allocation,marketing strategy,operational efficiency, market adaptation mechanism, innovation path and market performance evaluation,so as to promote the long-term and stable development of outdoor leisure sports industry.
Published Version
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