‘Our own paper’: evaluating the impact of Women's Cricket magazine, 1930–1967

Abstract

This article examines the content of Women's Cricket magazine, which was published between 1930 and 1967 by the Women's Cricket Association. It is suggested that sportswomen have always actively resisted and attempted to combat the negative discourses surrounding their participation in physical activities; the magazine is used as a case study of this. It is argued that the editors attempted to challenge the stereotypes of women's cricket available in the mainstream press by publishing a newspaper of their own which provided accurate, serious coverage of their sport, and by distributing this to the mainstream press. The question of how far they were successful in altering negative discourses about female participation in the sport is also assessed.