Abstract

ABSTRACT This teaching case aims to analyze the context of the Federal University of Paraíba, which experiences the impacts of social isolation due to COVID-19, especially in conducting undergraduate classes, considering that the activities face-to-face were suspended. The case presents the facts related to the possibility of implementing a supplementary calendar, based on the concept of remote emergency teaching. Because of this scenario, the Pro-Rectory of Graduation managers needed to plan carefully to manage the uncertainties and resistance to changes that such a proposal would represent, mainly because there were no models to be based on since practically all public HEIs have suspended graduation classes. The case raises a significant dilemma: in the face of the challenges of implementing a supplementary remote calendar, is it better to follow or step back? The pedagogical objectives of this teaching case involve: analyzing the impact of COVID-19 on organizational behavior; discuss aspects related to the implementation of organizational changes; identify the use of data for decision-making and support for organizational change; and making decisions in the face of managerial dilemmas. Its analysis can be done by undergraduate students, in Administration and Public Management courses.

Highlights

  • It was late afternoon, and whoever was at the Federal University of Paraíba (UFPB) that day had already noticed that the flow of people circulating has decreased

  • The teaching case aims to analyze the impact of COVID-19 on organizational behavior, considering that the resulting scenario from the pandemic is composed of numerous uncertainties and the need to adapt of a public HEI

  • It is expected that the case will provide students the following skills: (a) understand the aspects related to the implementation of organizational changes, considering the complexity of a public HEI; (b) recognize the use of data for decision-making and as a support for planning organizational change; and (c) experiencing organizational decision-making in face of inherent dilemmas in the performance of an HEI manager

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Summary

Case for Teaching

Discipline: Organizational Behavior, Management Development Subject: Organizational Change, Decision Making Industry: Higher Education, University Geography: Paraíba/Brazil. Diana Lucia Teixeira-de-Carvalho Jose Jorge Lima Dias Junior Ana Carolina Kruta-Bispo

INTRODUCTION
FIRST QUESTIONS AND THE NEED FOR A DIAGNOSIS
Public and Private
Not declared
EDUCATIONAL OBJECTIVES AND APPLICATION RECOMMENDATIONS
DATA SOURCES
QUESTIONS FOR ANALYSIS
LESSON PLAN PROPOSAL
CASE ANALYSIS SUGGESTION
Findings
OUTCOME OF THE CASE
Full Text
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