Abstract

India's entertainment industry not only generates maximum income but also creates vast amounts of material for films, TV shows, web series, songs, videos, etc. With technological progress and increasing the participation of individuals in the cyber world. Many people use different channels, such as Hotstar, Zee5, SonyLiv, Prime, etc. In this paper, we will try to find out and examine the different current censorship laws with the necessary recommendations from different platforms from OTT in India, censorship remains primarily an instrument of state interference, established and controlled by the law's parameters. By enacting and enforcing public policy, the task of the state is to rule. In a democracy, public policy development is closely linked to the fulfilment of citizens' needs. In recent years, the media and entertainment industry has seen a paradigm shift in volume and demand for diversified content through platforms and there are several divisions in the industry that merge into a vertical, Movies, Television, Music, Publishing, Radio, Internet, Advertisement and Gaming segments to access the content, leaving viewers to select. Each segment drives more trends that differ with sub-verticals, geographies and customer needs, making each vertical special and at the same time competing, complimenting and merging these sub-verticals to meet the ever-growing demand for entertainment and information worldwide. The media and entertainment industry aims to reach the organisational quality and benchmark of other industries' best-in-class organisations. The major changes are consistent with how analysis, budget determination, content development, clubbing of distribution management with competent project management are conducted.

Full Text
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