Challenges and Opportunities to the Media and Entertainment Industry in Metaverse

Abstract

Metaverse is the buzz word in the entertainment and media industry. Metaverse is a virtual world that offers another dimension for interacting with other users. It acts as a tool to complement the actual world by means of holograms and avatars. It has developed as an updated and embodied version of the internet. It is expected to be a highly immersive experience that is prodigious, new, and a successor to the mobile internet. In this chapter, the main study focus will be on the emerging opportunities and challenges to the metaverse in media and entertainment industry and will provide more detailed scoping review of the concept. The findings from the literature conceptualize the prevailing opportunities and upcoming challenges for metaverse in media and entertainment industry and offer guidance in the form of future research directions.