Abstract
Spotlights Danish hearing aid manufacturer, Oticon, and the way it swept away four shibboleths of human capital management which were: departments and titles would go; no more job descriptions; no offices; and no memos. Highlights, in a box, Oticon's customer intelligent products. Shows that employees and managers share responsibility for training and career development, helping one another to access and use information for the company's benefit. Spotlights, in another box, Oticon's success story.
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